Ep.26/ Chubby Unicorns, Fried Chicken & Personal Branding

12 Dec

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This week, I’m chatting to String Nguyen who is 4x LinkedIn’s Top Voice and CEO of Chubbiverse. For String, she believes NFT is an “access token” to a Web3 brand. With over 10 years of marketing and community growth, String leverages her creativity to explore the intersection of innovation and community. NFTS and how did you grow this into a multi-million dollar brand

The Chubbiverse was born in September 2021, and they went viral. So far, they have gained 1.4 billion Giphy views in 8 months.

On a personal note, String grew her presence online as she believed in the power of one’s voice, from growing her LinkedIn audience to 70k, to building startups and product strategies. She almost won Forbes 30 Under 30 for looking under 30. In her spare time, she hunts for the best fried chicken spots.

In this episode String and I talk about:
String’s career journey and some defining moments in her life that influenced her career;
Web3 and NFTS;
how to tap into your creativity and build your personal brand;
simple tips to clean up your shitty profile on LinkedIn;

AND so much more!

Connect with our Guest:

Twitter: https://twitter.com/stringstory

LinkedIn: https://linkedin.com/stringstory
Website: https://stringstory.co

Website (Chubbiverse): https://chubbiverse.com

Connect with me

Website: https://marijaduka.com/

LinkedIn: https://www.linkedin.com/in/marija-duka/

Instagram: @marija.duka

Marija Dukadinovska